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SEEKING FUNDING? INFORMATION



  1. What kind of companies can apply?

    Any games creator company working in games or interactive entertainment. You can be a start up, an established mature business; looking for either project-specific funding or company-specific deals. The market is not strictly limited to ‘games’ - previous markets have included technology ideas and VR concepts.

    A good production track record and a highly promising project/company aimed at the international market will put you in good stead. Your application will require proof that your game is ‘packaged’ to a level that financiers can realistically consider, with some key elements in place. For instance the track record of your team, a strong concept and any previous successes.

    Spaces are limited to 60 games companies (with two representatives from each company maximum allowed to attend).

    Applications are open to all UK studios and also those from outside the UK. As part of Games London’s remit is to drive investment into local games businesses, applications from London-based businesses may be fast-tracked.



  2. What kind of investors will attend?

    As well as both triple-A and indie game publishers and platform holders, we invite VCs, IP owners, media funds and public organisations, online and physical distributors and more. We also expect to welcome one or two trade delegations of studios and investors from foreign markets.



  3. General selection criteria

    Strong applications will include data on the success of prior products (this can be a combination of sales data, investor information, regulatory documents, awards received, chart placements and so on).


    We welcome first projects from new businesses. If you are applying with a first project, please outline the previous experience of your team.


    Please note: the information submitted through your application is initially for assessment use only and will not be visible to attending investors. If selected, you'll then have a chance to proof your information at a later date before it is available to other attendees at the market.


    If selected, basic company and project information you provide in your application will be used to build an online company profile, which will be presented on a private GFM delegate site.



  4. Delegate fees

    It is free to apply to the GFM.

    If selected, each studio is required to pay an admin fee for attendance, which goes towards the costs of hosting delegates at the market. Participants gain exclusive access to our private GFM meeting site and attendance includes a personalised schedule of meetings for each participating company; built by the games London team and is based on your requirements and preferences for the market.

    The studio fee is £125 (+ VAT and processing fees) per company.

    Details for payment will be provided upon notification of selection.



  5. Key dates

    19 February 2021Applications Close

    Late Feb 2021All successful applicants notified at the end of Feb

    Late Feb 2021Successful applicants provided access to the delegate site

    Early-March 2021Attendees to have made their preferred meeting choices

    Early-Mid March 2021Games London team create meeting schedules

    15 March 2021Migrate delegates onto dedicated Virtual Meeting Platform

    22 - 25 March 2021Games Finance Market Online Event



    Any questions, please email: matthew.charlton@games.london




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THE LONDON GAMES FESTIVAL IS PART OF GAMES LONDON, A THREE-YEAR INITIATIVE DELIVERED BY FILM LONDON AND UKIE AND FUNDED BY THE LONDON ENTERPRISE PANEL(LEP).