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SEEKING FUNDING? INFORMATION



  1. What kind of companies can apply?

    Any company working in games or interactive entertainment. You can be a start up, an established mature business; looking for either project-specific funding or company-specific deals. The market is not strictly limited to ‘games’ - we expect our attendees will include technology ideas and VR concepts. Of course, a good production track record and a highly promising project/company aimed at the international market will put you in good stead. Your application will require you prove that your offering is packaged to a level that financiers can realistically consider, with some key elements in place.

    Spaces are limited to 60 games companies (with two representatives from each company maximum allowed to attend).

    As part of Games London’s remit is to drive investment into local games businesses, applications from London-based businesses may be fast-tracked, but applications are open to all UK studios and also those from outside the UK.



  2. What kind of investors will attend?

    As well as both triple-A and indie game publishers and platform holders, we invite VCs, IP owners, media funds and public organisations, online and physical distributors and more. This year we aim to match investors and studios more closely with specific 'strands' for VR, AR, mobile, PC and console. We also expect to welcome one or two trade delegations of investors from foreign markets.



  3. General selection criteria

    • Strong applications will include data on the success of prior products (this can be a combination of sales data, investor information, regulatory documents, awards received, chart placements and so on).
       
    • We welcome first projects from new businesses. If you are applying with a first project, please outline the previous experience of your team.
       
    • Please note: the information submitted through your application is for assessment use only and will not be visible to attending investors. If selected, you will also be asked to complete a registration form closer to the event.


  4. Delegate fees

    If selected, each studio is required to pay an admin fee for attendance. This covers costs of hosting delegates at the market including building a personalised schedule of meetings, providing daily lunch/refreshments and networking opportunities. This fee must be paid in full by 13 March 2019.

    The studio fee is £299 (+ VAT and processing fees) per company and covers up to two delegates.



  5. Key dates

    4 October 2018Applications open

    4 February 2019Application period closes

    Mid-End of Feb 2019All successful applicants notified by this date

    3 April 2019Games Finance Market - Day 1

    4 April 2019Games Finance Market - Day 2



    PLEASE NOTE

    By applying to attend the Games Finance Market you are committing to being present for the full two days of the market (Wednesday 3 and Thursday 4 April 2019). As we will be scheduling a minimum of 600 meetings to take place, it is essential that you are able to commit your time exclusively to the market. Refunds are not available for those failing to attend.


Click here to start your application







© 2018 GAMES LONDON. ALL RIGHTS RESERVED.
THE LONDON GAMES FESTIVAL IS PART OF GAMES LONDON, A THREE-YEAR INITIATIVE DELIVERED BY FILM LONDON AND UKIE AND FUNDED BY THE LONDON ENTERPRISE PANEL(LEP).